The satisfaction of customers, shareholders and investors is a never-ending journey and is what leading real estate developers like Hai Phat Invest need to constantly strive towards, even when the market faces the most challenges. “Essential” test and definition in Covid-19 period Like other businesses, with Hai Phat Invest, in the context of the economy affected by Covid-19, customers’ thoughts and habits have changed, business practices and traditional business operations have become stagnant, making businesses have to look more deeply inside, from there to find inherent problems, to restructure, improve and perfect themselves. “The general damage to the business community is great, but with Hai Phat Invest, from this objective difficulty but businesses are more aware of the possibility of incurring non-traditional risks to prepare preventive solutions, or better manage the system in the period when everything is still advantageous”, Hai Phat Invest's Board of Directors shared and said, Covid-19 seems to be the catalyst for businesses to be more assertive in their decisions to "throw the burden" and look forward to the future. From the vertical rotation of the governance model, decentralization and the assignment of more autonomy for each unit, Hai Phat Invest has also made important changes in business strategy with controlled development orientation, cost optimization, priority for sustainable development measures, and taking advantage of opportunities to re-identify the brand. In particular, one of the biggest decisions that Hai Phat Invest has made in the past year is to change its brand identity with 6 orange squares representing tall buildings from low to high represents sustainable growth and a desire to reach new heights. This is also the strength of Hai Phat Invest on invest and develop real estate projects.

According to the representative of Hai Phat Invest, this is not the first time the company has changed its brand name. However, this change is considered comprehensive and helps the business brand be recognized in the best way. Besides, every change in Hai Phat is inheriting the old values, each change is stepping to a new height. "We expect the new image will contribute to enhancing the corporate value, will be a milestone marking a synchronous change in both the external image and the internal apparatus", the representative of Hai Phat Invest emphasized and said that, in addition to renewing its image, in the past year, Hai Phat has continuously appointed many more senior management leaders and most of the following leadership classes are young leaders New challenge - New chance In 2020, the whole world is almost paralyzed because of Covid-19, the IMF considers this to be the most serious socio-economic crisis since the second world war. Hai Phat Invest in particular and businesses in the real estate industry in general have to deal with greater difficulties and challenges when they are suffering from Covid-19's "double storm" and congestion of legal procedures of real estate projects. However, thanks to building a suitable financial model, building different scenarios and updating cash flow forecasts as soon as new information about the disease, Hai Phat Invest's business performance in general is still relatively positive compared to the general market context. More significantly, the financial structure is still maintained at a stable level by Hai Phat Invest with total assets reaching nearly VND 6,400 billion at the end of September 2020, and equity capital of more than VND 3,075 billion.

Stable capital structure with reasonable cost, thereby helping Hai Phat Invest to be more confident in implementing long-term development strategy. No longer an investor with geographically limited projects in Hanoi, instead, the business has "crossed the waves" to new potential markets in provinces such as Phu Yen, Binh Thuan, Vung Tau, Can Tho ..., with total investment in projects up to tens of thousands of billion dong.

Entering the year 2021, according to the representative of Hai Phat Invest, the challenges are still very great, therefore, with Hai Phat Invest itself, the first goal is to continue to maintain and stabilize a solid financial system, go deeply to perfect value-added chains, in addition to setting up solid sustainable business plans that bring long-term value to shareholders and the community. That is the force for businesses to accelerate in the 2021 - 2025 period.