In 2020, the economy affected by the epidemic has caused many difficulties for business activities of enterprises, including businesses operating in the real estate sector. When the market goes down, besides the real estate businesses that are at risk of bankruptcy, there are also businesses with their own strategies that know to "accumulate the room" to take advantage of opportunities to restructure their businesses, completing the legal documents of projects and preparing a good capital source to be ready to deploy the project right after the market recovers. Typically, among the real estate companies that are having big changes, such as Hai Phat Investment Joint Stock Company (HOSE: HPX). Taking advantage of “food storage to prevent hunger”

Referring to Hai Phat, many people will immediately think of the big projects that this enterprise has implemented and put into use such as The Pride project, Roman Plaza, The Vesta, Phu Luong New Urban Area, Thuan An Central Lake, HPC Landmark 105, HaNoi Homeland, 24h Van Phuc Commercial Townhouse, etc

In the structure of the list of projects of Hai Phat, in addition to some projects in Binh Thuan and Can Tho that were announced by Hai Phat, not long ago, Hai Phat Joint Venture and Ha Son Co., Ltd. just won the bid. Mai Pha new urban area (Lang Son) with a scale of nearly 92 hectares and a total investment of nearly 2,900 billion VND. In addition to the announced projects Hai Phat, this company also owns a large land bank up to hundreds of hectares in provinces with high growth rates such as Da Nang, Phu Yen, Ba Ria - Vung Tau, Can Tho. , etc. Talking about the influence of Covid -19 on production and business activities Hai Phat's leaders said that, before the impact of the Covid-19 disease, Hai Phat has actively coordinated business operations so that it is effective, but still ensure the correct application of Directive 16 of the Government on social stretching as well as ensuring health safety for employees during production and business activities. Talking about the impact of Covid -19 on production and business activities Hai Phat's leaders said that, before the impact of the Covid-19 disease, Hai Phat has actively coordinated business operations so that it is effective. Most, but still ensure the correct application of Directive 16 of the Government on social stretching as well as ensuring health safety for employees in the process of production and business activities. Hai Phat's Board of Directors also shared, for Hai Phat - a name that has more than 16 years of establishment and development in the market, with its capacity and experience Hai Phat has also witnessed and experienced real estate market's period from growth - stability - fever - freezing - quiet - recovering and growing again ... Hai Phat has experience to cope with difficult market times in the years 2008 - 2009 and during the period of the real estate market affected by the epidemic as at present, Hai Phat also had a policy. Specifically, in this period, Hai Phat will restructure human resources, complete legal documents of projects to prepare for implementation, continue to develop land funds in provinces with high growth rates. re-identified Hai Phat brand in the market. Change to perfection For the change of brand identity, this is not the first time that Hai Phat has changed its identity, but this change of identity is considered a comprehensive change and helps to recognize good brand well.

The new logo of Hai Phat consists of 2 parts, the picture is 6 orange squares representing the high-rise buildings arranged from low to high to show sustainable growth, this is also the strength of Hai Phat in field of investment and development of Real Estate projects; 3 squares with yellow lines represent arrows that are always forward, expressing the desire to reach new heights. The squares are arranged steadily from left to right, showing the constantly expanding progress of the Company, at the same time there is always the inheritance, accumulation and diffusion of core values. On the other hand, the small squares in the logo also represent subsidiaries and member units, expressing the growth of the scale of the Hai Phat Real Estate ecosystem. Through the change of brand identity, the Board of Directors of Hai Phat hopes that the new image of the Company will contribute to enhancing the corporate value, eventually making Hai Phat become the leading brand in the field of Real Estate. improve the competitiveness of Hai Phat in the market and bring Hai Phat to new heights.